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Simply Being Meg

February, 2025

Simply Being Meg sells homemade plant-based meals and delivers them to surrounding neighbourhoods.

I approached them to build a digital sales channel (rather than an EFT payment system), enhance their email marketing and kickstart better customer acquisition and retention.

Textured Chocolate Squares

Personal reflections on the project

Key Takeaways

  • There are several basic website elements that many small businesses lack. At the very least, it is important to clearly communicate the benefits of your services and how your business functions.

  • Creating new accounts and verifying them (e.g. Google Business) can take longer than expected.

  • A soft launch of this website helped us iron out some kinks before going live properly. Also, building in time to work with the customer iteratively during the launch of the live site was valuable in identifying other small issues that could have affected sales down the line.

  • The benefits of a more coherent website open up more opportunities for up-sells and thinking out of he box. 

Client

Simply Being Meg

Johannesburg, South Africa

Ad-hoc

Solo Project

Deliverable(s)

  • Fully revamped website with a functional online sales portal

  • New email templates and automation

  • Launch marketing campaign

  • Google Business profile creation

My Role

  • Design and build an e-commerce website

  • Website migration

  • Mailing System migration

  • Email template and automation development

Keen to do something similar?

Here's how we can get started:

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  1. Drop me an email at alex@alexweiss.co.za, giving me an idea of what you're thinking of doing.
     

  2. I'll respond within 24 hours (except on weekends because that's when I like to play outside).
     

  3. If your project is something I know I can deliver excellent results for, I will set up a 15-minute video chat for us to discuss it further.

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