Runfurther

Key Takeaways

• Migrating a blog across platforms (e.g. from WordPress to Wix) is a lengthy process. There are many aspects that I underestimated that need to be considered, including reviewing correct imagery, categories, tags and formatting, to name a few. Before going into the project. I was also unaware that there is no automatic transfer of blog post comments. This blog has over 1,400 comments, which had to be copied/pasted manually and sapped a lot (!) of time. A lot of revision had to be done to ensure everything was correct, as migration tools are nowhere near perfect.

• A lot of websites fail to match the vibe and energy of the brand. With Cindy's new website, it was important to me to showcase her brand colours and social media channels and following. What's more, including prominent photos and creating movement with animations was implemented purposefully to align with her active lifestyle.

• I don't speak German, but that didn't stop me from taking on the project, as core web UX design and principles still apply regardless of language. While my draft copy might not have translated well, the client was still able to edit and review it to ensure it read professionally.